News International – Mobile and Web Apps

Objective

The objective was to expand News International’s digital offerings across multiple platforms in order to increase revenue and customer base.

Deliverables

Fantasy League Football mobile application: enrolment required a high transactional technology to sustain last minute registrations and payments. The main technologies were built in-house using Java with an Oracle back-end.
Sun Bingo web application: we integrated a third-party product with the client’s technology stack including a CRM, subscription management, monitoring and reporting, and payment systems.

Results

Customers are engaged in a fun and social environment. It increases the customers’ awareness of other products in the client’s portfolio.